Today my husband and I paid $37 to size a watch. Yes I use to work for a jeweler. Yes I do know I overpaid to get it sized. Yes of course they tried to get me sign up for a credit card company. Yes I do feel like shit giving my money away. No I’m not hiding the name. It was Kay Jewelers the nationwide company jewelers that sells moderately priced pieces.
At that moment I thought “whatever” I could just buy a watch sizing kit and size his watch myself. Yet we were there already, and really just wanted this done. Of course it was our conversation for a bit. We obviously overspent. The service we receive was expected but the whole applying for a credit card REALLY REALLLLLYY turned us off. It truly felt like we were at a crooked car dealership.
You see they gave us an option to sign up for a credit card /account then they could waive the fee (watch sizing). I heard the spiel. I even felt sorry because I was that person behind the counter at one point in my life. Not for any jewelers I have worked for but for other nationwide clothing companies. I felt a mixed of someone trying to scam me then sympathy for this person because they were just doing their job. We obviously didn’t apply for a account with them. Overall the whole experience made me think how I want to run my reseller business.
When you sell online you lose that face to face contact with customers. There are both positives and negatives to that which I may blog about some day in the future. This whole experience made me wonder how can I improve my business. My obvious thoughts on Kay Jewelers is now them just trying to sign up for a credit card and made me wonder how can I give a better “connection” with the customer.
Perhaps I should use automatic messaging after purchases have been made, or add a card to all my packages thanking them for their patronage. I’m not sure what else I want to do but I definitely don’t want them to feel like I did when I was there telling them “no thanks we are trying to get out of debt ourselves.”